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Why ‘what’s next’ in social media won’t be in social media

It’s the question we all get from managers, colleagues and clients: What’s next in social media? What’s the next Facebook? What’s the new, hot tool coming down the pike? What’s NEXT? What if I were to...

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Is Snapchat really the next big social media platform?

Snapchat. I’ve had it crammed down my throat for the last year-plus that this social media network is the NBT (next big thing for you rookies in social media. I’ve had snap stats shoved down my throat...

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Talking Points Podcast: Digital will account for 75% of marketing budgets in...

In this week’s edition of the Talking Points Podcast,General Mills’ Kevin Hunt and I discuss: * Recent Accenture survey highlights CMO’s thoughts’ on the future of digital marketing–including the stat...

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Will native advertising eventually be PR’s demise?

I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising...

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